Your Partner in Purposeful Health Communication

Here to help you connect

Clients across the healthcare industry turn to InkWell to get their messages across. From comprehensive strategic communications planning to bespoke content pieces, we offer a wide range of services customized to your needs and budget. Our flexible, just-in-time staffing approach includes experts in graphic design, SEO, video production, email marketing, and more. Combined with the judicious use of artificial intelligence, this approach allows us to create high-quality, multimedia content with efficiency and nimbleness.

Whether your goal is communicating advocacy positions, policy recommendations, product and service value, or executive thought leadership, we can help you connect with the right audience at the right time. With more than two decades of industry experience, InkWell offers full-service, turnkey solutions informed by a deep and broad understanding of the healthcare landscape. We specialize in translating complex information and ideas into crisp, clean prose that is accessible to wider audiences.

Content • Communication • Connection

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Services Snapshot

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Strategic Consulting

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Content Development

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Channel Management

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Thought Leadership & Brand Visibility

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What Clients Are Saying

  • Working with InkWell on our first ADAPT Conference was a game changer. The team instantly got our audience of senior health tech leaders and policymakers, bringing together marketing, messaging, branding, and event planning into one seamless strategy. Their creativity, strategic insight, and smooth on-site execution made the event a success and set us up for long-term growth.

    Tina O. Grande
    President and CEO
    Healthcare Trust Institute

  • I had the pleasure of working with Jennifer for over three years at CVS Caremark – first as a colleague and later under her leadership when she became Editor-in-Chief for content marketing. She is a skilled and strategic communications leader with deep healthcare expertise, adept at turning complex concepts into clear, high-impact messaging. Any organization would be lucky to have her driving their thought leadership and content strategy!

    Alicia Caramenico
    Storytelling Manager
    Blue Cross Blue Shield Association

  • Jennifer is a quick, smart writer and good communicator. We also value her fresh ideas and strategic thinking. She isn't afraid to speak up if she thinks we are on the wrong track and always does so in a professional, helpful way. She is responsive and always produces.

    Debbie Witchey
    Former Chief Operating Officer
    Healthcare Leadership Council

  • Jennifer worked with our policy experts to shape and sharpen publications of all types including research papers, blogs, fact sheets, and major reports. Her skills and experience in federal and state policy helped to make AARP’s products clearer and more impactful. What I especially appreciated is that she provided feedback that helped our team members become better writers. Although many of our experts have advanced degrees, she worked with them to distill complex data into understandable findings and clearer solutions for broader audiences. Her approachable style and demeanor made the writing and editing process a positive one. She is terrific to work with and I highly recommend her.

    Julie Alexis
    Vice President, Strategic Initiatives
    AARP

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